Mordimi is my first branding project I did during my first year of University. It's purpose was initially to design for a food truck company of our choice and to create the brand from scratch. Eventually, I decided to rebrand the whole concept to a traditional Italian restaurant based in Mauritius. The complete rebranding also included packaging design as well as other collaterals such as uniform and menu designs.
PACKAGING DESIGN
Giant Single Pizza Slice Box | Packaging Design
Regular Pizza Box | Packaging Design
Pasta Takeaway | Packaging Design
Takeaway Cup | Packaging Design
MENU DESIGN
UNIFORM DESIGN
VISUAL ELEMENTS
I chose this particular visual aesthetic as the brand's archetype is the Jester and the brand's identity is described as authentic, passionate and funny. Using Pop art as visual direction was a bold move but it helped bring the brand's vision to life as well as connect with the target audience which primarily consists of University students.
